We're Australia based young ladies destination with a focus on trends, value, quality and fun! With an average of 50+ styles dropping into one of our 135+ stores each week, there's something for every style!

Contact us

Head office: 10/1 Hordern Place, Camperdown, NSW 2050, Australia
Phone: +61 (02) 9517 2666


Home  /  Style   /  Melbourne Fashion Week 2020: ‘Fashion Wonderland’
Melbourne Fashion week 2020

Melbourne Fashion Week 2020: ‘Fashion Wonderland’

All things
fun & fabulous!

The theme for this years Melbourne Fashion Week is being a ‘Fashion Wonderland’, it’s all about everything fun, fabulous and playful.

Located at the Royal Exhibition Centre in Melbourne’s famous downtown
region of Carlton between 4 – 14 March.

The festival has over 150 events taking place. With everything from runway shows, fashion displays, art exhibitions and world exclusive courture reveals. The trend and theme which is being most celebrated this year is the authenticity of fashion not taking itself very seriously. Rather celebrating the beauty that comes with being real, honest and candid, while having fun along the way.

This year’s playful theme invites the festival atmosphere of “fashiontainment”, a sense of occasion, community spirit, connections and fun.

Highlights included a party inspired by the likes of Alice in Wonderland, giving all the guests the opportunity to playfully dress up, in which many of the guests opted for ruffles, frills and abundance of bright colours wonderfully worn with their midi dresses and outfits.

Also prized guest of the festival comedian-actor-writer Instagram star with 6.9 million followers Celeste Barber will make her runaway debut on Runway 3 at the Royal Exhibition Building. Recently Barber’s celebrity further rose after she launched a bushfire fundraiser that resulted with $52 million in donations.

Here is a selection of some of Ally’s fun, fabulous and playful styles:

Celebrate your beauty, while having lots of fun along the way!! 

Puff Sleeve Floral Playsuit

The Puff Sleeve Floral Playsuit is your new best friend! Take this piece out on brunch dates with the ladies and don’t forget your sun hat!

Puff Sleeve Dress

We know you can’t resist this one! The Puff Sleeve Dress will guarantee some head turning looks! With a bright red hue to make sure you look sweet! Wear yours with some low white heels and a woven bag.

Floral Skater Dress

Gotta love the Summer florals! Perfect for special occasions including weddings, formals or just days you’re feelin’ fabulous.

Hand Knitted Fringe Festival Jacket

Get festival ready and have a whole night of fun with this! The Hand Knitted Fringe Festival Jacket was made for those who want to make a statement and stand out! Whip it out on top of a bodysuit and dance the night away!

Ally Fashion is a young ladies destination which provides its customers with value, quality, and on-trend outfits. Get to know us more and visit us at Ally Fashion